I.T One Item Challenge

ITeSHOP, the online fashion store of I.T Group, tasked us to design and develop a WeChat campaign website for their consumers in China. Their challenge was to demonstrate the versatility in mixing and matching their online store products for every occasions. Our answer to the challenge is called the One Item Challenge.

The WeChat challenge begin with the user selecting a random product. Once selected, user will get to create their OOTD by matching with other ITeSHOP products, or choose to upload/take a picture to further customise their outfit.

All user creations were given a score, with a leaderboard to reward the top scorer after the campaign in the form of ITeSHOP e-vouchers. Users were encouraged to share on their WeChat moments to accumulate additional points to boost their leaderboard standings.

We also curated an online gallery of user creations. The submissions were overwhelming, and it showed clearly both the creativity and trendsetting mindset of ITeSHOP’s audience base, as well as how easy it is to create beautiful edgy style with ITeSHOP products.