Qualcomm Snapdragon Discover Sui

For Qualcomm China

The general consumers in China had the misperception of “the more the better”. Our brief was to de-bunk the notion of “more cores, more power”, and shift the conversation to “overall performance of the mobile phone.”


Video 1:

The story is about how most people are going after smartphones with more cores, blindly, not knowing if it will give them a better user experience. There’re benefits, but it’s not exactly what we’re looking for in a smartphone.


Video 2:

Playing on the misperception of “the more the better”, we make use of the popularity and talent of Mike Sui to create live demonstrations, by tricking people into thinking a nifty “Octa-core Add-on” gadget will immediately make their phone faster, before revealing and educating them.


Creative Direction
Art Direction
Script Writing