Ford EcoSport Street Smart

For Ford Motor Company APAC

The Ford EcoSport is an ingenious compact vehicle for the on-the-go experience seeker. Consumers tend to have high affinity for the brands that inspire them to make everyday better. They’re not just tools; they’re partners.


Our challenge was to create creative assets that work across different cultures, languages, and marketing objectives. The Ford EcoSport is designed to make light work of any urban challenge. We put it through its paces. Showcasing next-level capabilities, performance, and technology. Proving that Ford EcoSport is not just smart. BUT STREET SMART.


This series of mid-funnel videos and TVC are designed to support each market’s Ford EcoSport campaign, playing an important role in engaging and educating customers. They were designed for longevity. They can be used in reveal, pre-launch, launch, or sustainment phases – to highlight Ford EcoSport’s smart features, impressive power, and capability.


Creative Direction

Art Direction