Ford SUV Family Smart Begets Smart Digital Video Campaign

For Ford Motor Company China

In China, purchasing an SUV isn’t just buying a vehicle. It’s buying into a dream. SUV’s aren’t about transportation, they are about freedom. The freedom to discover and escape, to let the world be your oyster. This doesn’t stem from a place of power or conquering, it stems from optimism and excitement for what’s next.


That’s why Ford SUV’s exist – to unlock life’s possibilities. Ford SUV facilitates the possibilities around every corner – big or small. Encouraging you to dream bigger and go further.


That’s when the idea of Smart Begets Smart is born. Smart design is holistic design. When one smart decision leads to another and another and another… drivers are able to explore their own infinite possibilities.


Creative Direction
Art Direction