The Ford Everest is truly an amazing product, with its safe and smart features, a refined interior and incredible on-road and off-road capabilities.

This sustainment campaign builds off the momentum generated from the Engineered for Extraordinary launch campaign in 2015, and launch sustainment campaign in 2016 which introduced the Ford Everest as our most capable SUV, capable of extraordinary feats, and designed for extraordinary people.

For 2017, we deepened the extraordinary message by highlighting key product capabilities for consumers. We produced a TVC that was shot at a location never shot before for a car commercial in China, 4 print ads (1 campaign and 3 features), and digital assets that was localized across APAC markets.

Involvement: Creative Direction / Art Direction