HP Toyrama

For Hewlett Packard Singapore

The HP xw9400 Workstation is designed for professional animators and professionals who require great visualisation capabilities.


The Toyrama website talks to them in a creative visual-led approach to encourage strong recall and user-generated content. If you’re a professional artist, you can submit your own stop motion animated film and run for the big prize: a trip to DreamWorks in USA.


As a curious visitor, you can also have fun on the site, playing with a series of tools that allow you to create your own homemade animated short film for attractive prizes.


Concept Development
Art Direction