Nespresso Lattissima+

For Nespresso China

A first for China’s social space, we took advantage of the recently released API for Weibo and made Nespresso the first brand in China to use a consumers social data to create an engaging and personalized experience.

Drawing from user’s social data, Your Perfect+ collects a selection of the ideal ingredients that when combined, form a personalized, perfect Lattissima+ moment. The journey is told as a perfect cup of coffee is being prepared. Users connect via their Weibo and their social data is used to curate a perfect moment where a Lattissima+ coffee could be enjoyed. A tailored sensual experience just for you.


Concept Development
Art Direction